Yvonne Sewall: President/Founder

A NEW YORK LEGEND: Max’s Kansas City still helping artist’s long after it closed it’s doors.

by: AskaNewYorker by Susan Crimp

President Founder page image

March 11, 2013

Back in the day, Mick Jagger, Andy Warhol and anyone who was hip and happening ventured into the place called Max’s Kansas City. Yvonne Sewall (Ruskin), partner of Max’s founder Mickey Ruskin also wrote High on Rebellion, the definitive oral history of Max’s. This book is certainly going to make a great movie one day, especially if the old regulars do cameos. Not just a place for the rich and famous, in its heyday anyone short of a dollar could also walk into Max’s and owner Mickey Ruskin would feed them. It was a place where the famous and unknown alike called home. No one was ever turned away if they couldn’t pay. Despite the fact that this New York legend has long closed its doors it is great to see artists being given a helping hand through the Max’s Kansas City Project a foundation that helps artists in need. It is indeed a great tribute to the man who had an A List clientele.

At Max’s, the regulars would include names like Alice Cooper, Lou Reed, William Burroughs, Larry Rivers, Tennessee Williams, David Bowie, Philip Glass, Halston, Iggy Pop, John Waters, Salvador Dali, Patti Smith, Robert Mapplethorpe, Robert Rauschenberg, Faye Dunaway, Lauren Hutton, Betsey Johnson, Twiggy, Verushka, Nico from the Velvet Underground, Edie, Viva, Ultra Violet (Warhol Superstars) and the list goes on. Aerosmith, Bob Marley and the Wailers, Bruce Springteen, Tom Waits, Sid Vicious, the B-52s and Gram Parsons all played Max’s and Debbie Harry and Emmylou Harris were waitresses there. As Aerosmith’s Steven Tyler said, “You knew even the assholes would be famous one day. It was that kind of place.”

Now years later after the iconic establishment closed its door’s Max’s Foundation headed by Yvonne Sewall (Ruskin), is constantly helping artists who have hit on hard times. Whether it’s Hurricane Sandy, medical emergencies or just economic difficulties, Yvonne and her foundation have become a life line for artists who have nowhere else to turn.

The non – profit welcomes applications all year long from professionals in the creative arts. Funding is determined according to the individual’s need and grants are distributed for as much as $1000.00. Applications are considered according to the most critical situations and urgency.

During its time Max’s crossed the boundaries of generations, which is one of the aspects that made Max’s so interesting. Now the foundation will be launching a teen empowerment through the arts program FEARLESS YOUth,

It is indeed true to Mickey Ruskin’s legacy that no one should go hungry which makes Max’s Kansas City an A List New York organization.

Click here for Daily News – Article published on October 25, 2006 By J.R. TAYLOR