About Us

Board Of Directors

Yvonne R. Sewall, President & Founder established the Max’s Kansas City Project in 1996 and incorporated in 2001 when it gained its 501C3 tax exempt status. Ms Sewall handles the day to day operations of the non profit, organizes and produces fund raisers and events, interfaces with the production team and the volunteer staff, reviews the applications for assistance with the board members. Author, film producer and founder of the Max’s Kansas City Project established in memory of her late ex-husband, Mickey Ruskin, creator of the legendary restaurant/bar/club, Max’s Kansas City. BA in English, U. of Conn; Masters in Education, NYU. Assisted in developing ” Upstairs at Max’s,” that showcased and featured unsigned bands some of which included Aerosmith, Bruce Springsteen, Patti Smith, Bonnie Raitt, and the Velvet Underground to name a few. Ms Sewall moved on to manage recording studio’s including Bearsville Studios (assistant manager), 39th Street Music, Evergreen Recording, and Celestial Sound in NYC. In 1983 she created I CONTACT, the first audio production service in New York City. Ms. Sewall is the author of an oral history on Max’s, High On Rebellion Inside the Underground at Max’s Kansas City, published by Thunders’ Mouth Press in 1998. Aside from being the CEO of the Max’s Kansas City Project she is currently working on a documentary film on Max’s, “A Walk on the “In” Side, and holds both a real estate’s broker’s license and a teaching license. Aside from being the CEO of the Max’s Kansas City Project, she is currently co-directing and co-producing a feature documentary on Max’s, Yvonne holds both a real estate broker’s license and a teaching license.

Jessica Ruskin, Consultant/Advisor volunteers in the capacity of consultant to the Max’s Project. She is a Program Director at the Charles Schulz Museum, and was previously at the Exploratorium Science Museum in San Francisco. Her responsibilities include hiring, training and supervising the administrative support staff. As well as coordinating all aspects of outreach programs, managing program budgets, expenses and grant income. She graduated Cornell University summa cum laude & earned her masters in Museum Education from George Washington University in Washington, DC. Jessica is proficient in grant proposal writing and teams and budget management. She was on the team of Habitat for Humanity for two years, joined the staff of Kidspace Museum in Pasadena, Ca. where she coordinated all aspects of professional development seminars and facilitated museum visits for preschool children as well as establishing & maintaining partnerships with community organizations.

Michael Ruskin, Sound Engineer/Stagehand assists with events and fund raisers, designs graphics for invitations and post cards, provides sound engineering and acts as a stagehand. He builds sets for events when needed. Mr. Ruskin created his own business: nycpedalboards.com designing and customizing cases for musicians for their pedal boards, plus he produces and engineers bands in his music studio. After graduating from Performing Arts in NYC. he attended North Carolina School of the Arts later transferring to SUNY Purchase in theater production and design.

Faye Feller, Development Consultant Ms. Feller is a partner in The Virtuoso Group L.L.C. Her model programs are utilized for Youth and Community Development by agencies, governments and school districts. Currently working on design and implementation of leadership initiatives. Ms. Feller has produced and directed Youth Service Learning Programs, with National and International partners. She has held public office as a New York State Cultural Commissioner and served as Co-Chair of the C.O.N.G.O. Education Committee at the United Nations. Her work has been featured on Public Television (WNET) and Radio, used for training AmeriCorps VISTA leaders and implemented by United Nations Agencies. She is a published author on topics of Global Curriculums/Syllabus and Children’s Rights Issues. For her work in the Philippines, Ms. Feller is recipient of the C.A.R.E. Distinguished Service Charity Award, and is an advisory team member for the Arts Olympus – global cultural partnerships dedicated to earth, humanity and goodwill.

Advisory Board


Faye Feller
Jacob Fuglsang
Danny Goldberg
Lily Hatchett
Bob Holman
Denny Daniel
John Holmstrom
Jim LaLumia
Robert Slaughter
Mark Gaide
Peter Crowley
Wendy Rothkopf
Sam Erickson
Neil Ratner
Phil Hartman
David Hatchett
Dr. Donna Gaines
Elliott Azrak
Michael Findlay
Rhonda Markowitz
Forrest Myers
Wendy Oxenhorn
Lynn Schultz
Raeanne Rubenstein
Shari Saffioti